“Meanwhile, what’s going on with geek culture? It’s hard to tell if mass culture is getting geekier, geek culture is getting more mainstream, or both, but it’s increasingly difficult to tell the difference between being a Star Wars fan, and not being one. The rules and rituals of being a geek are both more widely known, and less religiously practiced by fans as a whole. But what I’m describing, the Problem of Geek Culture, isn’t just cultural drift–it’s a lingual mishap, loaded up with territorial panic. There are two geek cultures obviously at play in the Problem of Geek Culture: old school geek culture, and this new geek mass culture. The Problem of Geek Culture is framed as invasion.”
Megan Purdy, in What is geek culture?